Top 5 Health and Fitness Apps in Kenya Q1 2023

In the first quarter of 2023, the health and fitness app market in Kenya demonstrated varied performance trends across the top five applications. Here's a closer look at the weekly downloads, revenue, and active users for these apps.

Flo Period & Pregnancy Tracker showed a consistent increase in weekly downloads, peaking at approximately 7K in the final week of March. Weekly revenue for the app fluctuated, reaching around $1.3K at the beginning of January and maintaining a similar level by the end of the quarter. Active users also saw a steady rise, culminating at nearly 103K in the last week of March.

Strava: Run, Bike, Hike experienced moderate growth in weekly revenue, starting at $377 and peaking at $683 in the final week. Weekly downloads saw a slight decline towards the end of the quarter, from 520 in late January to 342 in late March. Active user numbers remained relatively stable, hovering around 12K to 13K throughout the quarter.

MyFitnessPal: Calorie Counter had a varied performance with weekly revenue peaking at $459 in early March. Downloads fluctuated slightly, reaching a high of 312 in late February. Active users showed a gradual increase, with numbers rising from 2.6K at the start of the quarter to 2.7K by the end.

BodyFast: Intermittent Fasting saw a peak in weekly revenue at $600 in early January, while weekly downloads reached their highest at 2.4K in the same period. Active users grew steadily, ending the quarter at about 3.7K.

Workout Planner Muscle Booster experienced a peak in weekly downloads at 777 in late January, with a gradual decline to 134 by the end of March. Revenue showed some fluctuations, peaking at $406 in early February. Active user numbers peaked at around 2.4K in late January before declining to approximately 1.2K by the end of the quarter.

This data, sourced from Sensor Tower, provides a snapshot of the health and fitness app landscape in Kenya for Q1 2023. For more detailed insights, visit Sensor Tower.